How you invite your team to play is as important as anything else you do!

After you have your Your Buy-In Communication Playbook (to learn about "Your Buy-In Communication Playbook," go here) in place, it's time to decide how you want to deliver your newly crafted message to your team members.

Your Buy-In Invitation Playbook has two parts:

  • Forum
  • Format


Based on past client experience you have three options. One of the three options will get you the best results and that's the one I am going to recommend, as you will see.

  • Town Hall Group Meeting

  • One-on-One Private Conversations

  • One-on-One Private Conversations followed by Town Hall Group Meeting

Town Hall Group Meeting

This is the least effective approach right out of the box, for a number of reasons. 

Launching the initiative to a group of people who haven't been briefed on what is being presented is a high-risk approach.

This is especially true if you've had a history of failed workplace initiatives and that cynicism, skepticism level is high.

With this approach you will experience one of three responses:

1) Silence - which signifies people either feel this is a "fait accompli" from past initiatives and they have learned providing feedback or showing resistance or questioning is not good for them to do. 

Or, your people are feeling challenged with speaking publicly in a group and being judged. No one wants to be the first to ask a challenging question in public showing they may be questioning the boss. 

Doing so, creates a tremendous feeling of vulnerability that few, except the most courageous will venture towards. The risk of judgment, rejection, and retribution is too great in many work environments, depending on its history.

The silence could signify 100% buy-in from everyone and they are on-board, but not likely. In this instance "silence is NOT golden."

2) Pushback, Resistance, Complaining - this would sound like people throwing up roadblocks about bandwidth and time to do this and putting more on everyone's plates, or the time of year isn't good because of your busy season or slow season, or budget season. The excuses for why this is not a good time will many.

3) Valid Questioning to Understand - this shows interest in learning more and seeking to understand why you think it's important for the company and why they should to. People truly can be asking to figure out what it means for them. This is your ideal response should you launch your program with a Town Hall group presentation. But, is unlikely to be the true feeling of the group.

One-on-One Private Conversations

This is the best way to start. It's more time consuming on the front end, but will save you significant time, stress, and resistance after your launch. It will allow for a smoother implementation.

In this setting you can more effectively have a direct, candid conversation to explore each individuals "WIM-FM" and "WII-FM," with them directly and hear their concerns that you can address in the moment or shortly thereafter.

This forum provides the best opportunity for the individual team member to ask questions with much less feeling of judgment and vulnerability. This is especially true if you are able to frame the conversation in the right way to provide the safety and comfort for that to be expressed.

One-on-One Private Conversations followed by Town Hall Group Meeting

This is the gold standard for your launch and what I recommend. 

This allows you to hear the concerns privately and to understand each person's WIM-FM, so you will know the general consensus you can apply to your presentation in the larger group. 

You can speak to the most common issues you heard privately showing the group you've thought about the individual and collective WIM-FM.

At the larger group meeting come prepared with answers to all WIM-FM issues and create an environment that is conducive to the group brainstorming solutions. 

Remember, people support what they help create. This dual approach allows all your people to feel as if they have helped create the implementation plan for this initiative.


The format was outlined in one context in Lesson 2, the "content" of your message.

"Delivery" is the second context of your message you must get right.

Your preparation, after crafting the content in Lesson 2, should include rehearsal and feedback from a trusted, independent third party. 

This trusted, independent third party could be a peer business owner, a spouse or significant other, someone else outside of your company, or a business coach.

You want them listening to the content and substance of your message and observing your delivery for four things:

  • Specificity: Is the message clear with what you are saying in terms of what you are acknowledging and asking of your team members, individually and collectively?

  • Empathy: Does the WIM-FM & WII-FM messages clearly come through showing you have thought this out from your team member's perspective, also individually and collectively.

  • Respect: Is you message coming across showing you respect your team's members as  a peer as a human being with thoughts, fears, desires, and ideas that are as valid to them as your's are to you, and you respect the efforts they make daily?

  • Genuineness: Are you delivering the message with the words, tone, and body language that shows you are being genuine with all of the above, you are coming across as authentic and human?

Who would you select to coach you through Your Buy-in Invitation Playbook?

If you'd like to explore this more, I'm happy to invest some time with you in a Championship Work Environment Acceleration Session.

If you'd like to accelerate your journey to create Your Championship Work Environment that leads to "a financially and emotionally rewarding place to work," click the button below to schedule Your Championship Work Environment Accelerator Session.

'Til Next Time, All My Best...

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